{"id":247,"date":"2025-12-15T21:43:27","date_gmt":"2025-12-15T20:43:27","guid":{"rendered":"https:\/\/ildrilstudio.com\/?p=247"},"modified":"2026-03-10T22:00:17","modified_gmt":"2026-03-10T21:00:17","slug":"plan-de-com","status":"publish","type":"post","link":"https:\/\/ildrilstudio.com\/?p=247","title":{"rendered":"Plan de Com"},"content":{"rendered":"\n

J’ai pu accompagner l’Association ACTIVE MONTBRUN sur leur \u00e9v\u00e8nement intitul\u00e9 \u00ab\u00a0Plaisirs d’Hiver\u00a0\u00bb. <\/p>\n\n\n\n

Le contexte: Le march\u00e9 de No\u00ebl des Commer\u00e7ants (\u00ab\u00a0Plaisirs d’Hiver\u00a0\u00bb) a longtemps \u00e9t\u00e9 un \u00e9v\u00e8nement incontournable jusqu’\u00e0 ce que l’association soit en sommeil. Il s’agissait de communiquer efficacement sur la relance de cet event.<\/p>\n\n\n\n

Un plan global a \u00e9t\u00e9 \u00e9labor\u00e9 sur 2 axes : Print (Affichage \u00ab\u00a0classique\u00a0\u00bb) & Digital (D\u00e9clinaison Facebook, Blog, Newsletter externe, Panneau lumineux municipal et r\u00e9daction dossier de validation des publications sur site institutionnel). L’Association s’est charg\u00e9e de l’annonce radio.<\/p>\n\n\n\n

Voici un r\u00e9sum\u00e9 de tout le travail d’accompagnement r\u00e9alis\u00e9 de d\u00e9but Novembre au 15 D\u00e9cembre 2025 (Accompagnement jusqu’apr\u00e8s l’\u00e9v\u00e8nement);<\/p>\n\n\n\n

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J’ai pu accompagner l’Association ACTIVE MONTBRUN sur leur \u00e9v\u00e8nement intitul\u00e9 \u00ab\u00a0Plaisirs d’Hiver\u00a0\u00bb. Le contexte: Le march\u00e9 de No\u00ebl des Commer\u00e7ants (\u00ab\u00a0Plaisirs d’Hiver\u00a0\u00bb) a longtemps \u00e9t\u00e9 un \u00e9v\u00e8nement incontournable jusqu’\u00e0 ce que l’association soit en sommeil. Il s’agissait de communiquer efficacement sur la relance de cet event. Un plan global a \u00e9t\u00e9 \u00e9labor\u00e9 sur 2 axes […]<\/p>\n","protected":false},"author":1,"featured_media":249,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=247"}],"version-history":[{"count":1,"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=\/wp\/v2\/posts\/247\/revisions"}],"predecessor-version":[{"id":250,"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=\/wp\/v2\/posts\/247\/revisions\/250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=\/wp\/v2\/media\/249"}],"wp:attachment":[{"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ildrilstudio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}